In this episode of Urban View Mornings, hosts Dr. Greg Carr and Lamont King welcome Scott Colom, a seventh-generation Mississippian and Senate candidate, for an engaging discussion about his campaign and the significance of grassroots activism in Mississippi. Colom shares his journey from being a district attorney to running for the Senate, emphasizing the importance of connecting with local communities and earning their trust. The conversation delves into Mississippi's rich civil rights history, the challenges faced by voters, and the need for transparency in government. Colom discusses his innovative campaign strategies, including a viral ad that humorously critiques his opponent's disconnect from the everyday concerns of Mississippians. He also highlights the pivotal role of young voters and independent voters in shaping the future of the state. Listeners will gain insight into Colom's vision for a more inclusive and responsive government, as well as the broader implications of his campaign on the Democratic Party's presence in Mississippi. This episode serves as a call to action for voters to engage in the political process and advocate for their communities.